The Agency Value Model Assessment

Most Agencies Leave 30–66% of Their Creative and Commercial Value Uncaptured.

Where's Your Gap?

This 3-minute, 12-question assessment reveals:

How well your model defines, packages, and prices your value — not just your services.
Where your proposition, offerings, people, or pricing are eroding margin and stretching teams thin.
How much more revenue and profit you could capture — without adding headcount.

Get your personalized Value Performance Report + Roadmap immediately.

For CEOs and Leadership Teams Rethinking Pricing—And What It Takes to Make a New Model Work in the AI Era

You’ve tightened operations, adopted AI, shifted to fixed fees. But without redesigning your value model, these pressures remain:

Gross margins under 35%.

AGI/FTE flat around $150K or less.

Rising AI costs with no clear way recover them in fees.

Unpredictable revenue from project-based work.

Procurement dictates terms, even with fixed fees.

Smaller competitors winning with sharper outcome narratives.

Enterprise value capped at 5–8x EBITDA.

Growth still tied to hiring more people.

Creative capacity stretched thin, risking burnout.

Leaders pulled into engagements instead of shaping the agency’s future.

Are You Missing Out on 30-66% of Additional Revenue?

Agencies that have rebuilt their Value Model to focus on impact—not effort—see results like:

Recurring, predictable revenue anchoring forecasts.
35–65% gross margins (often higher with AI-enabled delivery).
2–3x more AGI per FTE — scaling revenue without scaling headcount.
Up to 3x faster growth than peers still in effort-based models.

After your assessment, you’ll see exactly where your model is limiting pricing power and scalability—and how you compare to firms already pulling ahead.

Most agencies discover they’re leaving 30–66% of potential revenue on the table.