Is Your Agency Built to Scale Value in an AI-Driven Market?

Find out—with this online Value Model assessment

In less than 3 minutes for 12 questions, you’ll see whether your agency is designed to create and capture value in ways that drive differentiated, scalable, and profitable growth—especially as AI changes what clients expect.

Get a Scorecard and Roadmap to Help You:

Create value that's aligned with what clients care about most in an AI-driven market.
Grow revenue through productized solutions, IP, and AI-powered offerings—not by hiring more people to sell more time.
Structure your teams, roles, and ways of working to deliver and capture more value through modern revenue models.

Set up your agency for where the market is heading—and where many clients already expect you to be.

For CEOs and Leadership Teams Facing Margin Pressure, Pricing Challenges, and AI-Driven Change

If margins are shrinking, pricing is tougher, or AI is outpacing your model, this assessment shows the way forward.

It’s designed for mid- to large-size agencies navigating realities like:

Revenue growth without profit growth

Hitting top-line targets but watching margins erode as client demands expand.

Unstable revenue mix

Retainers shrinking, project work growing, and no recurring revenue to anchor forecasts.

Competitive displacement

Losing to specialist boutiques and AI-savvy consultancies that win on speed, focus, and outcome-based pricing.

Scaling constraints

Knowing the next growth stage won’t come from adding more people, but from monetizing expertise, IP, and results.

Are You Missing Out on 30-66% of Additional Revenue?

Firms that have rebuilt their Value Model to focus on impact–not effort–can see these results without hiring more people or adding more clients:

More predictable, recurring revenue
35-65% gross margins (even higher with AI)
2x-3x more adjusted gross income per FTE
3x faster revenue growth

After your assessment, you'll get a clear view of your Value Gap—how you compare to firms that have already shifted to a value-driven model.

Most agencies discover they're leaving ~30-66% potential revenue on the table.